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Facebook’s new ‘pay to promote your posts’ feature: what does it mean?

At the end of May, Facebook launched their new Promoted Posts feature. This allows businesses (who have between 400 and 100,000 likes on their page) to pay money in order to increase the number of people who see one of their posts. Currently, Facebook estimates that only about 16% of people who like a company’s […]

Posted in Social Media | Leave a comment
By | Published August 2, 2012

The O2 outage, How O2 are using social media to deal with bad press following their service outage.

Can O2 use social media to deal with the bad press following their service outage? Coming from a family made up almost entirely of O2 users, all I have to say is, “God damn, that was annoying!” Admittedly, I wasn’t too inconvenienced (apart from being forced to endure an entire real conversation face-to-face – oh, […]

Posted in News, Social Media | Tags: , , , , , | 1 Comment
By | Published July 15, 2012
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