Introduce your website/business name with the intention of letting the visitor know that you respect and protect their privacy. Move on to mentioning that your policy is within accordance of the Data Protection Act 1998 – this is important to mention so that the visitor knows which area of law is applied here, for their own reference.
Allow the visitor to know that they can contact you at the suitable address etc. in case they have any concern or have any further question regarding the policy.
Make sure you let the visitor know that the policy itself is subject to change from time to time at your discretion and so they are advised to check regularly for any possible updates(warning them beforehand will prevent any relevant complaints further down the line).
This is where you state the information that you collect – ranging from emails to names etc. This allows the user/visitor to understand exactly what you are collecting from them – preventing any confusion which may arise in the future.
Tell them what the information is used for. It is essential that you are completely honest with your visitors in order to avoid any legal complications.
It may be useful to mention that you will not sell their information to anyone else for any reason unless they (the user) has specifically asked you to. This assures the visitors and users that they are visiting a trustworthy website.
What you can do is mention that you do use them, and if the visitor is unhappy then you can state instructions about how to disable the cookies.
Explain how your website will protect the users and visitors personal information. This is to assure the user/visitor that their personal information is safe with you and will not be passed on. It is also useful to remind them that they are protected under the 1998 Act.