Guide and advice on DIY websites

DIY Website Pretty Klicks

Here at Pretty Klicks we know that not everyone is best suited to a bespoke web solution, so we thought it best to give people an idea of when it’s best to use a DIY website and when not to. There can be a fine line for both as you want to strike a balance between how people will view you as a business with a DIY website, will they think the services you provide are DIY as well. The other side of the fence is down to cost and a ROI. Do you invest the time in a DIY site and then need to upgrade at a later date anyway? Potentially resulting in lost time in the future. Once you factor in all the information we have provided below I hope an answer to the conundrum is a little clearer.

What are DIY websites useful for:

  • As explained above, it can usually be simply down to cost and time.
  • If you are starting a new business and can only invest a small amount of money into your website and aren’t expecting to use it straight away as an income generator, then a DIY site may be up to the job.
  • It can be down to only needing it to test out a business idea and you can only justify spending a small amount to do so. You could use a static one page site properly optimised for search engines built by a web development team for a relatively cheap price, this would also look a lot more attractive and be built with a user experience point of view rather than a drag and drop that looks good point of view.

If you are willing to invest time into the site and utilise the tools provided by DIY solution, then it can also be useful in that respect. They have teams of people working on trying to make these DIY solutions worth the time and money and it would be a shame to not fully invest and get the most for you money.

When not to use a DIY website:

  • If you have paying returning customers, you are generating a profit, you need to invest in a proper online presence strategy to fully maximise sales online. If you pick a good agency they should tell you everything you need to know and point you in the right direction.
  • You are going to be using your site to generate income and need it to rank well in search engines. SEO can be difficult on DIY websites as there isn’t as much control.
  • The internet confuses you, using a good agency can also become a learning experience.

DIY options we recommend:

wix They have a great editor suite to fully design a site based upon a grid layout. It also has all of the basic functions you would require to expose your website or brand and an app market to allow integration of 3rd party apps.

 

1&1 Their DIY solution is called ‘MyWebsite’ and you have to buy into one of their 3 packages to get started. A popular option in the UK due to their TV marketing campaign, usually we find 1&1 sites are based on servers out-with the UK, which isn’t always great for SEO, so watch out for that one.

 

moonfruit Moon Fruit is the cooler younger hiper DIY tool, purely down to its age and the templates that you are allowed to choose from.

 

Your hosting provider’s solution:

Usually your hosting provider will be able to provide you with a basic one page site when you purchase a domain, it may take some clicking about and a quick message to their customer service to point you in the direction.

We recommend namcheap for any domain name registration or hosting. 

 

Part two, Ecommerce DIY…

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