A Seattle based entrepreneur, analytics expert and cofounder of companies Crazy Egg and KISSmetrics.
In any tough industry there is always some mystical demi-gods who appear to better understand what is going on than most. In this three part series, we will find out from some of the industries best about their thoughts on what 2014 holds for SEO.
Our first expert Neil Patel is just one of these people. In this Q&A Neil discusses his thoughts on what 2014 holds for the tight rope journey that the SEO industry is always on and with Google bouncing the rope every step of the way let’s hope 2014 has some smoother sailing.
In your opinion, is Google headed in the right direction with Panda and all its algorithm updates, or do you think Google can and should be doing more to ensure integrity of their search results?
I think google does a great job of delivering the most relevant results. It’s our responsibility to stay on track with their updates and changes. The internet is a fast moving environment and we have to keep up.
Content marketing plays a big role in most SEO companies. What are your thoughts on this SEO strategy, and how do you go about it?
I think content marketing is a long term strategy that works very well. The way I go about it is I look for the problems people face and come up with solutions for them. Even if it has nothing to do with my business, if I can help my customers succeed in their own business, it means I’m producing valuable content. Google appreciates valuable content so my rankings will naturally increase.
What do you think about Google’s decision on missing keyword data? Is it a good or bad change from an SEO point of view?
I think it’s a good thing and I’ve actually written a blog post on why.
How much of your time do you spend on social media marketing in general?
I would say roughly 30 minutes a day.
What is the most valuable SEO software in your tool set?
I love using Moz’s tool I think it’s really good and provides a lot of value for the price. If you don’t have the money you can also check out the Quicksprout Analyzer tool at www.quicksprout.com
We know that Google has the biggest market share in Europe. Do you specifically optimise your websites to other search engines or focusing solely on Google?
I don’t focus on any search engines. I mainly focus on providing good content, and it usually sums up to getting more traffic from all of the search engines in the long run.
What’s most important piece of advice on how a start-up should market their company to place themselves on the industry’s map?
I think a start-up that needs to build a great product or service. If you can’t build something that’s game changing you won’t get on the map. The companies that do the best tend to have the best products that are simple to use.
What’s your top tip on conducting SEO for future proof websites?
Produce really great content. The content needs to be so great, that your competition won’t dare to copy your strategy because of the amount of time and effort it will take.
Neil has spoken and his expertise has been shared, work on that content harder than before, make sure your competitors are terrified at your other-worldly content you appear to be producing. Do you agree with the Neil? Feel free to comment below and share your thoughts on their opinions.